Digital signage is a great way to boost social media engagement for small businesses. By displaying social media handles and hashtags on digital signage, you can encourage customers to follow your business and interact with your social media presence. This social proof also helps you build trust. Ultimately, you can increase sales, customer satisfaction, and employee retention by implementing digital signage.
A recent study by FedEx showed that 76% of consumers enter a new store based on its signage. Of those, 52% said that they would be less likely to shop there if the signage was poorly done. As a result, interior signs can enhance the branded experience and help a business to present itself as a leader in its industry.
Carolina Signs also allows you to connect with customers outside your business. For example, digital signage can reduce the perceived waiting time at checkouts by up to 35%. Whether you choose to display video streams, advertisements, or interactive games, digital signage can increase sales and encourage point-of-sale purchases. Additionally, it increases impulse purchases. Retail shops with point-of-sale displays see a 20% to 80% increase in unplanned purchases.
Another benefit of digital signage is the fact that it can entertain and inform customers while they wait. Many people are impatient and frustrated with long lines. By showing an estimated time of progress, digital signage can help reduce customer frustration and make waiting times shorter. Digital signage can also be used to collect data on consumers to help you create new marketing strategies and analyze existing marketing campaigns. Additionally, it can provide information about popular products, which makes it easier for your customers to find what they’re looking for.
Another advantage of digital signage is that you can change the content displayed on it remotely. This means that you can use it in multiple locations, which is great if you’re trying to promote a new product or service. Another benefit of digital signage is that it can help you cut your marketing costs and maximize ROI.
When you’re using digital signage, you can also program it to play certain content at specific times. That way, you can tailor the content to the needs of your audience and save time. You can even schedule updates for your screens in advance. By preparing the content in advance, you can also save time and eliminate stress by not constantly monitoring the display. Also, you can schedule specials based on the time of day.
Digital signage also allows you to automate processes related to managing content. Using a CMS platform, you can schedule content to play at specific times, ensuring that your content is updated on a regular basis. This will ensure that you’re getting the best messages to the right audience at the right time.