The Impact of Digital Signage on Outdoor Advertising

Digital signage is everywhere – you can’t drive down the road, visit the mall or go to the airport without seeing dynamic displays, kiosks, touch-screen monitors and video walls that inform and engage passersby with messaging and media. A new form of interruption marketing, digital signage is one of the fastest-growing technologies in retail, hospitality, education, business and healthcare.

It is a cost-effective way to communicate with your audience while increasing brand awareness and improving customer satisfaction. Digital signage also offers analytics, and this data helps you track the impact of your campaigns on your target market.

Ooh advertising, also known as outdoor or out-of-home (OOH) advertising, is an essential part of many businesses’ marketing strategies. From burger restaurants to pediatricians, real estate offices to car dealerships, the majority of businesses have some kind of sign enticing onlookers to enter their establishment or purchase products and services. But, with emerging technologies and changing consumer marketing tactics, the traditional billboard is losing its value. Thankfully, with LED exterior signs and other innovative technologies, Ooh advertising is getting a major makeover.

Unlike traditional billboards, digital signage is interactive and delivers a more personalized experience for your audience. It is also a more attractive and engaging medium than static print-based content, which has been shown to have low retention rates. In fact, consumers are more likely to remember digital content than any other type of OOH advertising.

In addition to showcasing your brand’s message, digital signage can be used for communication with your customers and employees alike. For example, you can display news and events on your screen to keep employees and visitors up-to-date on what is going on in the company. Similarly, your company’s digital signage can be a hub for sharing inspiring quotes to inspire your employees and customers.

In healthcare and educational institutions, digital signage can be used to promote your company’s values to the untethered workforce. You can also use it to share important information and updates, as well as provide directional guidance for your patients and students.

Another benefit of digital signage in this space is that it can be used to broadcast emergency messages and alerts. This is especially valuable in places like hospitals, schools and public spaces where the safety of individuals and groups is paramount.

Finally, digital signage can be a great tool to use in the tourism industry. A dynamic wayfinding display at a tourist attraction may prompt visitors to take a detour to a nearby shop or local restaurant. Alternatively, a digital menu board at a hotel or resort can tempt guests with three-for-two deals to upsell their meals and stay. Consult a good sing company in Fresno to discuss your options for implementing digital signage in your business.

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